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Precision Graphics Centers June 2, 2020

An adroit mixture of everyday settings and extraordinary events.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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The off-the-wall humor of Off the Mark puts a refreshing spin on the things we see every day ... from your favorite icons to your least favorite trends, from commercials to pets to computers. Slightly skewed and just a little twisted, Off the Mark scores a bull's eye with readers looking for a laugh.
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In today's complex world of family issues, Focus on the Family provides grounded, practical advice for those dealing with family problems.
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A whimsical, slice-of-life view into life's fool-hardy moments.
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News From
Tom Moen
Idea of
the Week
Marketing Tip
Uncommon Product of the Week
Tech Tip

Your Shortcut to Successful Printing!

Engagement Feeds Engagement

Forget Me Not

The Need for Speed

A Message From Tom Moen
The Way I See It

I came across this story and thought it was a powerful reminder about the impact of teachers.

Years after graduating from high school, a man visited his hometown.  Recognizing an older gentleman, he asked, “Do you remember me?” The older man said he looked familiar, but he couldn’t remember why. The young man explained he was his student many years ago, and he was the reason he decided to become a teacher. He then told him the following story:

One day, a kid came to school with a fancy, new watch. I really wanted the watch, so I stole it. The kid complained to you, our teacher, who said, “Whoever stole his watch, please return it.” When no one returned the watch, you asked everyone to stand up in a line and close our eyes because you were going to search our pockets one by one until the watch was found. Even though you found the watch in my pocket, you kept searching everyone’s pockets and then said, “Open your eyes, we have found the watch.” You didn’t scold me or tell the class who stole the watch. It was the most shameful day of my life, but you saved my dignity, and it changed my outlook on life.

Smiling, the older man replied, “Yes, I remember that day, but I didn’t know it was you because I also closed my eyes.”

Here’s the way I see it: Every kid is just one caring adult away from being a success story.

Tom Moen
Idea of the Week
4 FAQs on Prepping Your InDesign Document for Printing

Preparing your InDesign project for print can be a daunting task, especially if you’re new to the program. 

Print errors can be costly and confusing -- but have no fear! Here are answers to four frequently asked questions to save on time and stress.

How Do I Find and Change a Missing Font?

By default, any type that is using a missing font will be highlighted in pink. 

If you open a document and realize a font is missing (e.g., inactivated or not yet installed), select the highlighted section and go to Type>Find Font. InDesign will display a small warning triangle next to the problem font.


To replace the missing font, go to the “Replace With” section. Select a new “Font Family” and “Font Style” from the respective menus, then click “Change All.” Creative Cloud accounts will update documents for you if you log into your Adobe Fonts account and activate the missing font.

How Do I Find and Change a Missing Link?

If any of the image files linked to your document are moved to a new location, the link between the document and image is broken. 

InDesign will notify you by displaying a red “?” icon on the offending images. To resolve this, open the Window>Links panel, and the broken image link will appear with the same symbol. To relink items, Right-click on the filename in the “Links” panel, choose “Relink,” and select the image from its new location. 


How Do I Check Image Resolution for Printing?

To print high-quality pieces, it is best to place images at a minimum of 300PPI. 

When you don’t use high-res images, InDesign will alert you. Once you’ve placed an image, you can go into the “Info” panel or the “Links” panel to see the PPI settings for the selected image.


Low-res images can still be used if you reduce the size, as effective PPI will increase. If you absolutely must use low-res images, aim for a PPI greater than 240PPI. To display larger poor-quality images, always return to the source of the original image and request a higher resolution file.

How Do I Save Time with Print Templates?

Many printers supply free templates for business cards, letterhead, and flyers so you can easily build documents to their exact specifications. 

These are available through InDesign download links, which will typically arrive in IDML format. Click on the link then open the download in your version of InDesign.


Templates include layers that display the bleed, trim, and safe areas in which to create your artwork, along with instructions on how to use the template and upload files. IDML files can also be saved as an InDesign Template File (.indt) for future use.

See more great ideas like this!
Click here to visit the Precision Graphics Centers Ideas Collection.

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Marketing Tip
Instagram Engagement Tips

Many organizations, big and small, struggle with engagement on Instagram. This is often because users favor genuine, authentic content over a sales pitch. Here are a few ways to engage with your audience on Instagram:

  • Use Instagram Stories to provide a behind-the-scenes look at your office or manufacturing process. While stories only appear for 24 hours, they can be saved to any device and reused later.

  • Optimize your profile with contact information and call-to-action buttons that give Instagrammers a way to interact with you directly from your profile page.

  • Leverage the power of user-generated content with a branded Instagram hashtag contest. Let customers know you’ll tag them in your post if you choose their photo. It’s a win-win for everyone!

  • Always take time to reply to followers who take the time to leave a comment on your post.

  • Cross-promote on your other social media profiles, such as LinkedIn, Facebook, and Twitter, and invite them to follow your Instagram profile.

  • Remember that engagement feeds engagement, so you should engage often with similar accounts in your industry. The more you engage, the more visible your account becomes, and the more engagement you’ll get from visitors to your profile.

  • Schedule your posts when your users are most active. According to Sprout Social, the best overall times to post on Instagram are Wednesday at 11 a.m. and Friday from 10 a.m. to 11 a.m.

Our creative team can also help you promote your Instagram and other social channels in print! Ask us for unique marketing ideas, such as direct mail campaigns, door hangers, bag inserts, and statement stuffers to help spread the word.

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Uncommon Product
Save-the-Date Card Calendar

Save-the-date card calendars are a great way to create excitement and help guests remember an upcoming event. Whether it be a virtual event, open house, corporate anniversary, wedding, birthday, or other celebration, save-the-date card calendars are a fun and memorable way to spread the word and increase attendance.

While save-the-dates are designed to be a teaser announcement featuring an upcoming date, you may also consider including the event location (city and state), and a website with additional details.

Card calendars can range from showing one calendar month to a 12-month year at a glance, also making them a handy on-the-go reference tool.

Save-the-date card calendars can be created in any size or shape. Two popular examples are a flat postcard style that is ready to mail, or a business card size designed to fit conveniently in a wallet. You may also choose from a variety of paper and ink choices, as well as finishing touches, such as rounded corners, foil stamping, embossing, and more.

If you’d like help creating the perfect save-the-date card calendar for your upcoming event, stop by or give us a call! And remember, other printers may be nearby, but nobody comes close.

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Tech Tip
Maximize Your Wi-Fi When Working Remotely

Working from home can be enough of a challenge without worrying about your Wi-Fi connection. Here are a few ways to get the most out of your Wi-Fi:

  • Ensure others in your home limit their use of other devices that use Wi-Fi, primarily online video gaming and streaming movies.

  • If your wireless connection drops off, reset your router by unplugging it for 30 seconds. Then plug it back in to reset it. Consider setting your router to reboot on a schedule, such as once a day during non-crucial usage hours.

  • Ensure you are using a secure password so that neighbors can’t share your Wi-Fi signal.

  • Place your wireless router in an open area in the middle of your house, since your connection speed can be affected by obstacles – such as walls and floors, as well as distance.

  • Position your router off the floor (above furniture) and away from electronics that may cause interference (microwaves, cordless phones, baby monitors).

  • If you have a large home or multiple floors, consider adding a second router as a wireless access point or a wireless repeater between your router and your computer to get a boost in signal.

  • Consider a Wi-Fi scanner app to pick an ideal place for your router or make a suitable adjustment to your router’s settings. CloudCheck is an example of a mobile app that helps you look for areas in your house where signal strength is the best, as well as wireless dead spots.

If you’d like creative ideas to get the most out of your print marketing efforts, give us a call today!

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