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The Usefulness and Utility of Print Marketing

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The utility of print goes beyond just conveying a message to potential customers.

Printed items can have a long, productive life and serve as a constant reminder of your brand to your customers. People tend to keep items that they can use over and over again, even if they are throw-away items.

People Keep Useful Items

One great way to ensure that your brand stays top of mind is by using items specific to your business that customers can use daily, such as calendars and notepads.

These items are not thrown away but used regularly, reminding customers of your business on a daily basis. In fact, informative print marketing can distribute valuable reference material to customers, establish you as an industry expert, and ultimately convert prospects to customers.

Printed Items Have Long Productive Lives

A notable example of the long-lasting effect of printed items is IKEA's decision to print their logo on paper measuring tapes.

Even though these were not meant for long-term use, they often "live on in handbags and glove boxes for years, keeping the IKEA brand as a talking point, visible and remembered."

Furthermore, a 2015 ethnographic study by Canada Post found that useful printed items were:

  • saved in a dedicated area of the house by 39% of people,
  • kept for at least 4 months by 20% of people, and
  • shared with other household members by 35% of people.

Catalogs, especially business-to-business ones, were found to have a longer shelf-life and were often kept for up to four months.

Print at Home Heat Map

Finally, a 2014 study provides a home heat map, which is helpful for understanding how effective your marketing can be.

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This study focused specifically on mail as it enters and leaves the home, and identified three critical places in our homes and offices where mail is kept - the holding area, the pile, and the display area. These are important places that can convert readers into customers.

Useful print marketing will linger in high-traffic areas of a household or office for months and be shared with others, increasing your chances of converting readers into customers.

Print: Alive and Well

The printed word is alive and well and continues to be a powerful tool for building a client base. If you have a project in mind, let us help you get it started today!




The Power of Print: Print Marketing in a Digital World
by Daniel Edwards

REVIEW

Despite the changes in the marketing landscape caused by the Internet, print remains a valuable marketing tool.

Unfortunately in embracing everything digital, many marketers have neglected to learn about how to use print marketing.

This book contains 6 practical principles that can be applied to any print marketing project to create a valuable element of any marketing campaign.

Eco Friendly

Eco-friendly promotional products are good for the environment and good for getting your message across to your target audience.

Tradeshows

Promotional items that endorse your business are great items to give away at tradeshows. They offer endless opportunities to get your message across to new audiences.

Corporate Gifts

Show employee appreciation and build company morale. Items such as flash drives, picture frames, desk accessories and computer mice make great employee gifts.

New Products

View our newest promotional products! We are constantly adding new items to our 300,000+ inventory to give you fresh and up-to-date choices every day.

Awards

Awards and recognition gifts say thank you to employees for a job well done. We carry awards, plaques, trophies, ribbons and much more.

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Click here for FAQ's about our promotional products.

Promotional Products

We carry promotional items such as eco-friendly gifts, awards, corporate gifts, new products and tradeshow items.

Business Stationery

Our business card program streamlines your order process yet gives you complete control over your content. Letterhead, envelopes and pocket cards too!

Occasion Cards

We carry holiday and occasion cards, moving announcements, thank you notes and more. Customize your cards with logo imprints and other options!

Memos & Notepads

We print company phone pads, note pads and forms in various sizes. Personalize them with your company logo, names and contact information.

Programs & Announcements

Full color announcements and programs for fundraisers, trade shows, banquets and agendas. We also foil stamp, emboss and die cut.

Brochures

We print full color single to multi-sheet newsletters, product sheets, tri-folds, rack cards, handouts and promotional literature.

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Click here for FAQ's about offset printing.

Offset Printing

We print items such as business stationary, brochures, occasion cards, memos & notepads, programs and announcements.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Tutorials

Check out our video on how to sign in to your account and place orders online.

Printing Terms

Look here for a glossary of the most common terms in the printing industry.

Templates

Find different templates to design your full-size banners.

FAQ's

How do I send a file? How do I save a document as a PDF? What is a CMYK color format? Answers to your most frequently asked questions.

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Click here for FAQ's about our tips and tricks.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Presentations

Pitch books and investment books help you communicate your message with PowerPoint presentations, graphs, and charts. Custom binding and tabs available.

Manuals

We can print 1-5000+ copies of your training, safety and operational manuals and technical documents. Full color, B&W, binding, inserts, index tabs, even lamination.

Black and White Copies

Our high-speed, high quality B&W laser printers produce crisp, clean copies of legal documents, RFP's, variable data, digital output of files, manuals and more.

Archiving

Do you need digital scans of your important documents? Letter, legal, 11 x 17, oversize? We can PDF your documents or OCR scan your files to create searchable, editable text files.

Color Copies

Our high-quality digital color presses turn out beautiful invitations, flyers, brochures, newsletters, rack cards, coupons and more. We can also print large format prints and maps.

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Click here for FAQ's about digital printing.

Digital Printing

We print B&W and color copies of presentations, product sheets, manuals, newletters, brochures, postcards and more. We also do archival scanning.

Maps & Prints

We print oversized, digital prints of well-logs, operational flow charts and pipe line maps. Turn your maps and prints into digital files for emailing and archiving.

Banners

Full color, affordable, retractable banners make great trade shows displays, point of purchase signage, directional signage and outdoor vinyl banners.

Oversize Scans

We scan large format documents such as well-logs, engineering plans and maps to digital files. Your PDF digital scans can be easily archived to CD.

Posters

Our digitally printed posters and prints are exceptional, with crisp, vibrant colors and photographic quality. Custom stock, mounting and laminating available.

Event Signage

Catch people's attention with color signage! We produce banners stands, pop up and hanging displays, full color table covers and tabletop displays.

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Click here for FAQ's about large format printing.

Large Format Printing

We print event signage, maps, banners, well-logs, posters, prints and more. We also do oversize scanning.

Eco Friendly Tradeshows Corporate Gifts New Products Awards ? Promotional Products Promotional Products Business Stationery Occasion Cards Memos & Notepads Programs & Announcements Brochures ? Offset Printing Offset Printing Tips & Tricks Tutorials Printing Terms Templates FAQ's ? Tips & Tricks Tips & Tricks Presentations Manuals Black and White Copies Archiving Color Copies ? Digital Printing Digital Printing Maps & Prints Banners Oversize Scans Posters Event Signage ? Large Format Printing Large Format Printing Send A File Forms Factory My Jobs Place Order Request Estimate