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Try Word Lists for Advertising “Gold”

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You rack your brain. You try to force yourself to be creative, but the juices just aren’t flowing. Here’s a three-step tactic that will help you get the goods.

Great ideas don’t typically pop into your head. “They will most likely come in bits and pieces, such as in a word list, that comes together at the most unlikely of times and places.” The exercise below helps your brain spew out creative ideas when you need them. Here’s how to do it.

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Step 1: Brainstorm

Start by forming a “Fact Column One” to list the facts about your product or service. For example, what are three facts about an orange?

Fact Column One:

  • Orange
  • Round
  • Sour 

Step 2: Describe

Next, you’ll build “Fact Column Two” and use descriptive or visual words to “represent the product/service fact used in column one.” This column helps bring out newer ideas that you might not have thought of previously.

Fact Column Two:

  • Sunshine
  • Navel
  • Face Contortion

Step 3: Combine

Your last fact column is where you combine the two lists to help form an ad. Try to use the essential list of the five W’s: Who, What, When, Where, Why, and, of course, How. Use a combination of words to create a visual or verbal scene.

Fact Column Three:

  • HOT, HOT, HOT, TASTE.
  • Show a human navel, talk about connection to Mother Earth.
  • Show varied people’s reactions to their first bite of an orange.

Putting it all Together

Now you can put it all together to make a unique experience. Align your words across the page, so they go together. Here’s where your ad will begin to take shape and become something you hadn’t thought of using both sides of your brain.

  • Orange + Sunshine + HOT, HOT, HOT, TASTE
  • Round + Navel + Show a human navel or connection to Mother Earth.
  • Sour + Face Contortion + Show varied people’s reactions to their first bite of an orange.

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Writing ads in this way forces both parts of the brain to work together. Shoot for a word list of about 20 to 25 words and visual representations to develop an ad that hasn’t been thought of yet. By using one or two words, you learn to focus on the point you are trying to make or the solution you are trying to provide.

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The Bare Bones of Advertising Print Design
by Robyn Blakeman

REVIEW

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the use and design of advertising in both magazines and newspapers. This friendly, concise, and well-illustrated book is an invaluable resource that new designers and ad design students will refer to time and again for tips on creative and effective print ads.

Eco Friendly

Eco-friendly promotional products are good for the environment and good for getting your message across to your target audience.

Tradeshows

Promotional items that endorse your business are great items to give away at tradeshows. They offer endless opportunities to get your message across to new audiences.

Corporate Gifts

Show employee appreciation and build company morale. Items such as flash drives, picture frames, desk accessories and computer mice make great employee gifts.

New Products

View our newest promotional products! We are constantly adding new items to our 300,000+ inventory to give you fresh and up-to-date choices every day.

Awards

Awards and recognition gifts say thank you to employees for a job well done. We carry awards, plaques, trophies, ribbons and much more.

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Promotional Products

We carry promotional items such as eco-friendly gifts, awards, corporate gifts, new products and tradeshow items.

Business Stationery

Our business card program streamlines your order process yet gives you complete control over your content. Letterhead, envelopes and pocket cards too!

Occasion Cards

We carry holiday and occasion cards, moving announcements, thank you notes and more. Customize your cards with logo imprints and other options!

Memos & Notepads

We print company phone pads, note pads and forms in various sizes. Personalize them with your company logo, names and contact information.

Programs & Announcements

Full color announcements and programs for fundraisers, trade shows, banquets and agendas. We also foil stamp, emboss and die cut.

Brochures

We print full color single to multi-sheet newsletters, product sheets, tri-folds, rack cards, handouts and promotional literature.

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Offset Printing

We print items such as business stationary, brochures, occasion cards, memos & notepads, programs and announcements.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Tutorials

Check out our video on how to sign in to your account and place orders online.

Printing Terms

Look here for a glossary of the most common terms in the printing industry.

Templates

Find different templates to design your full-size banners.

FAQ's

How do I send a file? How do I save a document as a PDF? What is a CMYK color format? Answers to your most frequently asked questions.

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Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Presentations

Pitch books and investment books help you communicate your message with PowerPoint presentations, graphs, and charts. Custom binding and tabs available.

Manuals

We can print 1-5000+ copies of your training, safety and operational manuals and technical documents. Full color, B&W, binding, inserts, index tabs, even lamination.

Black and White Copies

Our high-speed, high quality B&W laser printers produce crisp, clean copies of legal documents, RFP's, variable data, digital output of files, manuals and more.

Archiving

Do you need digital scans of your important documents? Letter, legal, 11 x 17, oversize? We can PDF your documents or OCR scan your files to create searchable, editable text files.

Color Copies

Our high-quality digital color presses turn out beautiful invitations, flyers, brochures, newsletters, rack cards, coupons and more. We can also print large format prints and maps.

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Digital Printing

We print B&W and color copies of presentations, product sheets, manuals, newletters, brochures, postcards and more. We also do archival scanning.

Maps & Prints

We print oversized, digital prints of well-logs, operational flow charts and pipe line maps. Turn your maps and prints into digital files for emailing and archiving.

Banners

Full color, affordable, retractable banners make great trade shows displays, point of purchase signage, directional signage and outdoor vinyl banners.

Oversize Scans

We scan large format documents such as well-logs, engineering plans and maps to digital files. Your PDF digital scans can be easily archived to CD.

Posters

Our digitally printed posters and prints are exceptional, with crisp, vibrant colors and photographic quality. Custom stock, mounting and laminating available.

Event Signage

Catch people's attention with color signage! We produce banners stands, pop up and hanging displays, full color table covers and tabletop displays.

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Large Format Printing

We print event signage, maps, banners, well-logs, posters, prints and more. We also do oversize scanning.

Eco Friendly Tradeshows Corporate Gifts New Products Awards ? Promotional Products Promotional Products Business Stationery Occasion Cards Memos & Notepads Programs & Announcements Brochures ? Offset Printing Offset Printing Tips & Tricks Tutorials Printing Terms Templates FAQ's ? Tips & Tricks Tips & Tricks Presentations Manuals Black and White Copies Archiving Color Copies ? Digital Printing Digital Printing Maps & Prints Banners Oversize Scans Posters Event Signage ? Large Format Printing Large Format Printing Send A File Forms Factory My Jobs Place Order Request Estimate