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How to Rebrand Your Business in 7 Steps

Is your business image stuck in a rut? 

If you've always had the same branding and now wonder why it's not as effective as it was, it might be time to rebrand your business.

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Customers gravitate to what's new, innovative, and exciting, and the same old things don't work indefinitely. It might be time to reposition yourself in the minds of your customers with a new name. 

Here are a few steps to help you prepare.

  • Do research in your archives first. Make a timeline of your company's past logos and slogans.
  • Determine who the customer used to be. Make a list from the beginning of your business until now.
  • Have a market analysis done to determine how people see you right now. You'll get honest answers you usually can't get by asking them.
  • Analyze your current color, font, graphics, and more. This will help you determine how to change your current marketing plan.

Once you've done your research, you can change your image by creating a new name… the perfect way to rebrand. It will stir up excitement for your company in the minds of current customers and will cause prospective customers to take notice.

7 Steps to Business Rebranding

Here are seven steps to help you get started with your rebranding. 

1. Pick a name that describes your business.

 Try using something that represents what you offer and include part of that word with the new name. Think American Airlines or Burger King.

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2. Use an acronym. 

Use the first letters of several words to represent your business, but keep it easy to remember—for example, KFC for Kentucky Fried Chicken.

If this doesn't appeal to you, try combining parts of two words like FedEx. Instead of saying Federal Express, they shortened it but used enough of the words that it resonated with people.  

3. Be creative by using something that doesn't even relate. 

Pick a color or a name that you like that evokes the feeling you're trying to convey. Think Orange Theory Fitness.

4. Use a neologism. 

If you can't find a word that represents your company, make one up. You could also find a word that you want to spell phonetically or try a silly word. If it feels right, use it. 

5. Try onomatopoeia. 

Use a word that sounds like something your company offers. For example, Schweppes is the sound the carbonated beverage makes opened.

6. Use another language. 

Hunt for a word in another language that sounds good and has a positive image. (Make sure you research its true meaning so you don't evoke a negative image.)

7. Try incorporating your own name. 

It sounds simple, but sometimes it's the best idea. Think Disney or Cadbury. 

All About You!

Once you have created your new name, your marketing materials will need to be updated. Make sure your logo, colors, and tagline are up to date. For more information on rebranding, give us a call!




Creating a Brand Identity: A Guide for Designers
by Catharine Slade-Brooking

REVIEW

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design.

Authored by design and branding expert, Catharine Slade–Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities.

Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more.

The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.

Eco Friendly

Eco-friendly promotional products are good for the environment and good for getting your message across to your target audience.

Tradeshows

Promotional items that endorse your business are great items to give away at tradeshows. They offer endless opportunities to get your message across to new audiences.

Corporate Gifts

Show employee appreciation and build company morale. Items such as flash drives, picture frames, desk accessories and computer mice make great employee gifts.

New Products

View our newest promotional products! We are constantly adding new items to our 300,000+ inventory to give you fresh and up-to-date choices every day.

Awards

Awards and recognition gifts say thank you to employees for a job well done. We carry awards, plaques, trophies, ribbons and much more.

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Click here for FAQ's about our promotional products.

Promotional Products

We carry promotional items such as eco-friendly gifts, awards, corporate gifts, new products and tradeshow items.

Business Stationery

Our business card program streamlines your order process yet gives you complete control over your content. Letterhead, envelopes and pocket cards too!

Occasion Cards

We carry holiday and occasion cards, moving announcements, thank you notes and more. Customize your cards with logo imprints and other options!

Memos & Notepads

We print company phone pads, note pads and forms in various sizes. Personalize them with your company logo, names and contact information.

Programs & Announcements

Full color announcements and programs for fundraisers, trade shows, banquets and agendas. We also foil stamp, emboss and die cut.

Brochures

We print full color single to multi-sheet newsletters, product sheets, tri-folds, rack cards, handouts and promotional literature.

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Click here for FAQ's about offset printing.

Offset Printing

We print items such as business stationary, brochures, occasion cards, memos & notepads, programs and announcements.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Tutorials

Check out our video on how to sign in to your account and place orders online.

Printing Terms

Look here for a glossary of the most common terms in the printing industry.

Templates

Find different templates to design your full-size banners.

FAQ's

How do I send a file? How do I save a document as a PDF? What is a CMYK color format? Answers to your most frequently asked questions.

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Click here for FAQ's about our tips and tricks.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Presentations

Pitch books and investment books help you communicate your message with PowerPoint presentations, graphs, and charts. Custom binding and tabs available.

Manuals

We can print 1-5000+ copies of your training, safety and operational manuals and technical documents. Full color, B&W, binding, inserts, index tabs, even lamination.

Black and White Copies

Our high-speed, high quality B&W laser printers produce crisp, clean copies of legal documents, RFP's, variable data, digital output of files, manuals and more.

Archiving

Do you need digital scans of your important documents? Letter, legal, 11 x 17, oversize? We can PDF your documents or OCR scan your files to create searchable, editable text files.

Color Copies

Our high-quality digital color presses turn out beautiful invitations, flyers, brochures, newsletters, rack cards, coupons and more. We can also print large format prints and maps.

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Digital Printing

We print B&W and color copies of presentations, product sheets, manuals, newletters, brochures, postcards and more. We also do archival scanning.

Maps & Prints

We print oversized, digital prints of well-logs, operational flow charts and pipe line maps. Turn your maps and prints into digital files for emailing and archiving.

Banners

Full color, affordable, retractable banners make great trade shows displays, point of purchase signage, directional signage and outdoor vinyl banners.

Oversize Scans

We scan large format documents such as well-logs, engineering plans and maps to digital files. Your PDF digital scans can be easily archived to CD.

Posters

Our digitally printed posters and prints are exceptional, with crisp, vibrant colors and photographic quality. Custom stock, mounting and laminating available.

Event Signage

Catch people's attention with color signage! We produce banners stands, pop up and hanging displays, full color table covers and tabletop displays.

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Click here for FAQ's about large format printing.

Large Format Printing

We print event signage, maps, banners, well-logs, posters, prints and more. We also do oversize scanning.

Eco Friendly Tradeshows Corporate Gifts New Products Awards ? Promotional Products Promotional Products Business Stationery Occasion Cards Memos & Notepads Programs & Announcements Brochures ? Offset Printing Offset Printing Tips & Tricks Tutorials Printing Terms Templates FAQ's ? Tips & Tricks Tips & Tricks Presentations Manuals Black and White Copies Archiving Color Copies ? Digital Printing Digital Printing Maps & Prints Banners Oversize Scans Posters Event Signage ? Large Format Printing Large Format Printing Send A File Forms Factory My Jobs Place Order Request Estimate