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Maximize Your Print Mailing with a Well-Written Cover Letter

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Whether you’re sending direct mail or proposing a new business partnership, your presentation is always significant. Including a cover letter with your printed pieces is a compelling way to make connections, distinguish your team from the competition, or give a formal introduction for your skills and services.

Business cover letters can accompany other print marketing pieces in your mailing, acting as a greeting, a sales pitch, and a “next steps” proposition. Here are some tips to help you outline, style, and sharpen your next letter:

1. Opening

Promise a benefit in the headline or first paragraph and lead with your strongest sales point.

2. Supporting paragraphs

Expound on your most important advantage and tell readers what they will specifically receive as a benefit of your services.

3. Supplemental evidence

Back your statements with statistics, examples, endorsements, or testimonials.

4. Call to action

Tell the reader what is lost if he/she doesn’t act. Rephrase the benefits in a closing offer that incites action (i.e., deadlines, limited time offers, act-now incentives).

5. Closing

Rephrase the benefits and state your ideal outcome or objective. Reference any enclosed documents/resources and communicate a positive plan of action in a summary statement like this:

“Please review the enclosed proposal, try out the loan estimator on our website, or call me at ____ with questions. You’re welcome to contact me at your earliest convenience, or I’ll plan to follow up with you on Wednesday, May 1.”

Polish your presentation with these style guidelines:

  • Start with a short opening paragraph (four lines or less). Additional paragraphs should be shorter than eight sentences. Close your letter with a 2-3 sentence summary.

  • Avoid generic salutations like, “to whom it may concern.” Use the name or title of the decision maker you’re trying to reach and thank them for the opportunity to share.

  • Use deep indents and bullet points for clarity. Boldface key points or call-to-action statements to make your offer stand out on the page.

  • Use professional letterhead, weighted paper, or custom color envelopes for extra impact.

Add Dimension to Your Delivery

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Well-written letters are an effective marketing supplement! Add a cover letter to your next print mailing to forge a personal connection and to produce a prompt, profitable response.




Advertising Creative: Strategy, Copy, and Design
by Tom Altstiel and Jean M. Grow

REVIEW

Written in an accessible style, Advertising Creative has become a key resource on the most recent trends of strategy, concepts, design, and integration of media and technology. The Third Edition gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Drawing on their own personal experience as award-winning experts in the creative advertising field, Tom Altstiel and Jean Grow offer a unique blend of real world and academic perspectives as they examine relevant and cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook takes you well beyond traditional media topics, offering engaging examples and case histories on hot issues such as digital technology and tools, diversity, and an ever-expanding global marketplace.

In the new edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their insightful discoveries reveal how brands now cut across geographic and cultural boundaries with lightning speed, and how the interplay of technology and culture, both local and global, is fast creating a marketplace that knows no boundaries. However, as cultural, geographic, and economic boundaries shift under our feet, the most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Eco Friendly

Eco-friendly promotional products are good for the environment and good for getting your message across to your target audience.

Tradeshows

Promotional items that endorse your business are great items to give away at tradeshows. They offer endless opportunities to get your message across to new audiences.

Corporate Gifts

Show employee appreciation and build company morale. Items such as flash drives, picture frames, desk accessories and computer mice make great employee gifts.

New Products

View our newest promotional products! We are constantly adding new items to our 300,000+ inventory to give you fresh and up-to-date choices every day.

Awards

Awards and recognition gifts say thank you to employees for a job well done. We carry awards, plaques, trophies, ribbons and much more.

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Click here for FAQ's about our promotional products.

Promotional Products

We carry promotional items such as eco-friendly gifts, awards, corporate gifts, new products and tradeshow items.

Business Stationery

Our business card program streamlines your order process yet gives you complete control over your content. Letterhead, envelopes and pocket cards too!

Occasion Cards

We carry holiday and occasion cards, moving announcements, thank you notes and more. Customize your cards with logo imprints and other options!

Memos & Notepads

We print company phone pads, note pads and forms in various sizes. Personalize them with your company logo, names and contact information.

Programs & Announcements

Full color announcements and programs for fundraisers, trade shows, banquets and agendas. We also foil stamp, emboss and die cut.

Brochures

We print full color single to multi-sheet newsletters, product sheets, tri-folds, rack cards, handouts and promotional literature.

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Click here for FAQ's about offset printing.

Offset Printing

We print items such as business stationary, brochures, occasion cards, memos & notepads, programs and announcements.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Tutorials

Check out our video on how to sign in to your account and place orders online.

Printing Terms

Look here for a glossary of the most common terms in the printing industry.

Templates

Find different templates to design your full-size banners.

FAQ's

How do I send a file? How do I save a document as a PDF? What is a CMYK color format? Answers to your most frequently asked questions.

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Click here for FAQ's about our tips and tricks.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Presentations

Pitch books and investment books help you communicate your message with PowerPoint presentations, graphs, and charts. Custom binding and tabs available.

Manuals

We can print 1-5000+ copies of your training, safety and operational manuals and technical documents. Full color, B&W, binding, inserts, index tabs, even lamination.

Black and White Copies

Our high-speed, high quality B&W laser printers produce crisp, clean copies of legal documents, RFP's, variable data, digital output of files, manuals and more.

Archiving

Do you need digital scans of your important documents? Letter, legal, 11 x 17, oversize? We can PDF your documents or OCR scan your files to create searchable, editable text files.

Color Copies

Our high-quality digital color presses turn out beautiful invitations, flyers, brochures, newsletters, rack cards, coupons and more. We can also print large format prints and maps.

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Click here for FAQ's about digital printing.

Digital Printing

We print B&W and color copies of presentations, product sheets, manuals, newletters, brochures, postcards and more. We also do archival scanning.

Maps & Prints

We print oversized, digital prints of well-logs, operational flow charts and pipe line maps. Turn your maps and prints into digital files for emailing and archiving.

Banners

Full color, affordable, retractable banners make great trade shows displays, point of purchase signage, directional signage and outdoor vinyl banners.

Oversize Scans

We scan large format documents such as well-logs, engineering plans and maps to digital files. Your PDF digital scans can be easily archived to CD.

Posters

Our digitally printed posters and prints are exceptional, with crisp, vibrant colors and photographic quality. Custom stock, mounting and laminating available.

Event Signage

Catch people's attention with color signage! We produce banners stands, pop up and hanging displays, full color table covers and tabletop displays.

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Click here for FAQ's about large format printing.

Large Format Printing

We print event signage, maps, banners, well-logs, posters, prints and more. We also do oversize scanning.

Eco Friendly Tradeshows Corporate Gifts New Products Awards ? Promotional Products Promotional Products Business Stationery Occasion Cards Memos & Notepads Programs & Announcements Brochures ? Offset Printing Offset Printing Tips & Tricks Tutorials Printing Terms Templates FAQ's ? Tips & Tricks Tips & Tricks Presentations Manuals Black and White Copies Archiving Color Copies ? Digital Printing Digital Printing Maps & Prints Banners Oversize Scans Posters Event Signage ? Large Format Printing Large Format Printing Send A File Forms Factory My Jobs Place Order Request Estimate