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Make Your Dent in the Universe

Wow your reader with every element of your marketing materials - from the word choices that you make, to the way it all looks as a finished document, design to instill an emotion in your reader. The right design choices can make a demand on a customer's attention before they've even had a chance to read a single word. In the same way, wrong choices can instinctively tell your customer that a document isn't worth their time unless they're looking for a sleep aid. Paragraph indicators, for example, can completely change everything from the flow of the document to the feeling that a person gets when they look at one of your documents, depending on your intentions.

The Different Methods of Indicating Paragraphs

We're all familiar with the standard ways to indent a paragraph. The reason we're all familiar with these techniques is because we've seen them countless times before, in books, pamphlets, websites, and everything in between. One of the best ways to shake things up, grab your reader's attention, and refuse to let it go is to switch things up a bit and indent paragraphs in a bit of a more unconventional style.

One great method to accomplish exactly this is to experiment with different shapes of content depending on the material that you're creating. Sometimes each paragraph of text can create its own unique shape, other than a square. For example, try creating paragraphs that are circular in nature. When a new circle begins, the reader subconsciously knows that a new paragraph has begun by the very nature of this design. If properly designed, this simple, visual choice instantly elevates you outside of the norm and can instill a sense of fun in your reader.

Here's another idea: say your document doesn't use line spacing to denote paragraphs at all, and instead arranges text in one large, unbroken block. The careful use of strategically bolded words or letters can also be an efficient way to denote new paragraphs. You get the benefit of being able to fit more words onto a single page and still get to separate information into sections based on topics, themes or larger ideas.

Paragraph Marks

Ultimately, paragraph marks are one of the best ways to visually indicate that a new paragraph or idea has begun in your marketing materials. Even if your paragraphs all run together to form one solid block of text, this particular typographic box can still allow you to separate information and invoke a feeling at the same time.

Paragraph marks are also a great opportunity to get creative. Say you were sending out materials on behalf of an animal shelter, for example. Your paragraph mark might be a small icon of a puppy paw or footprint. Visually, the mark itself is keeping in line with the overall theme of your content and you still get to control the flow and digestion of information through a unique and effective formatting choice at the same time.

Step out of the box and liven up your designs by getting creative with your paragraph indicators.



Photoshop CC: Visual QuickStart Guide
by Elaine Weinmann and Peter Lourekas

REVIEW
The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies--and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.

Eco Friendly

Eco-friendly promotional products are good for the environment and good for getting your message across to your target audience.

Tradeshows

Promotional items that endorse your business are great items to give away at tradeshows. They offer endless opportunities to get your message across to new audiences.

Corporate Gifts

Show employee appreciation and build company morale. Items such as flash drives, picture frames, desk accessories and computer mice make great employee gifts.

New Products

View our newest promotional products! We are constantly adding new items to our 300,000+ inventory to give you fresh and up-to-date choices every day.

Awards

Awards and recognition gifts say thank you to employees for a job well done. We carry awards, plaques, trophies, ribbons and much more.

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Click here for FAQ's about our promotional products.

Promotional Products

We carry promotional items such as eco-friendly gifts, awards, corporate gifts, new products and tradeshow items.

Business Stationery

Our business card program streamlines your order process yet gives you complete control over your content. Letterhead, envelopes and pocket cards too!

Occasion Cards

We carry holiday and occasion cards, moving announcements, thank you notes and more. Customize your cards with logo imprints and other options!

Memos & Notepads

We print company phone pads, note pads and forms in various sizes. Personalize them with your company logo, names and contact information.

Programs & Announcements

Full color announcements and programs for fundraisers, trade shows, banquets and agendas. We also foil stamp, emboss and die cut.

Brochures

We print full color single to multi-sheet newsletters, product sheets, tri-folds, rack cards, handouts and promotional literature.

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Click here for FAQ's about offset printing.

Offset Printing

We print items such as business stationary, brochures, occasion cards, memos & notepads, programs and announcements.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Tutorials

Check out our video on how to sign in to your account and place orders online.

Printing Terms

Look here for a glossary of the most common terms in the printing industry.

Templates

Find different templates to design your full-size banners.

FAQ's

How do I send a file? How do I save a document as a PDF? What is a CMYK color format? Answers to your most frequently asked questions.

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Click here for FAQ's about our tips and tricks.

Tips & Tricks

Design and tech tips to make designing your job a little easier, marketing tips to assist your advertising efforts and print tips for faster, less expensive buying.

Presentations

Pitch books and investment books help you communicate your message with PowerPoint presentations, graphs, and charts. Custom binding and tabs available.

Manuals

We can print 1-5000+ copies of your training, safety and operational manuals and technical documents. Full color, B&W, binding, inserts, index tabs, even lamination.

Black and White Copies

Our high-speed, high quality B&W laser printers produce crisp, clean copies of legal documents, RFP's, variable data, digital output of files, manuals and more.

Archiving

Do you need digital scans of your important documents? Letter, legal, 11 x 17, oversize? We can PDF your documents or OCR scan your files to create searchable, editable text files.

Color Copies

Our high-quality digital color presses turn out beautiful invitations, flyers, brochures, newsletters, rack cards, coupons and more. We can also print large format prints and maps.

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Click here for FAQ's about digital printing.

Digital Printing

We print B&W and color copies of presentations, product sheets, manuals, newletters, brochures, postcards and more. We also do archival scanning.

Maps & Prints

We print oversized, digital prints of well-logs, operational flow charts and pipe line maps. Turn your maps and prints into digital files for emailing and archiving.

Banners

Full color, affordable, retractable banners make great trade shows displays, point of purchase signage, directional signage and outdoor vinyl banners.

Oversize Scans

We scan large format documents such as well-logs, engineering plans and maps to digital files. Your PDF digital scans can be easily archived to CD.

Posters

Our digitally printed posters and prints are exceptional, with crisp, vibrant colors and photographic quality. Custom stock, mounting and laminating available.

Event Signage

Catch people's attention with color signage! We produce banners stands, pop up and hanging displays, full color table covers and tabletop displays.

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Click here for FAQ's about large format printing.

Large Format Printing

We print event signage, maps, banners, well-logs, posters, prints and more. We also do oversize scanning.

Eco Friendly Tradeshows Corporate Gifts New Products Awards ? Promotional Products Promotional Products Business Stationery Occasion Cards Memos & Notepads Programs & Announcements Brochures ? Offset Printing Offset Printing Tips & Tricks Tutorials Printing Terms Templates FAQ's ? Tips & Tricks Tips & Tricks Presentations Manuals Black and White Copies Archiving Color Copies ? Digital Printing Digital Printing Maps & Prints Banners Oversize Scans Posters Event Signage ? Large Format Printing Large Format Printing Send A File Forms Factory My Jobs Place Order Request Estimate